What is a WordPress landing page? Creating a landing page with Elementor
Landing pages are crucial for any website to reach a wider audience and they play a significant role in converting website visitors into paying customers. In this post, we will go into more detail about the concept of a landing page, why it is so important to have one, and we will present you with valuable advice on how to create an effective landing page that can increase your conversion rates.
A special type of website whose main function is to generate leads and convert website visitors into paying customers is called a landing page. But in most cases, visual elements and persuasive techniques are cleverly used here to attract prospects. This particular page is mainly used for marketing purposes through various channels like social media, emails, newsletters, etc. Usually, the landing page is the first point of contact for consumers coming to your website from various traffic sources. As a standalone website, landing page is closely linked to your main website. The main goal of any landing page is to collect visitors' contact information and promote a specific product or service. A common feature of all landing pages is the use of a call-to-action (CTA) to encourage the desired responses from visitors.
How is a landing page different from a homepage?
Your website's home page is the first page visitors see when they type your domain into their browser. On this home page, you'll usually find a wealth of information, mainly designed to introduce your company. In short, the homepage invites visitors to learn more about your company.
A landing page, on the other hand, is a page that visitors usually arrive at through external sources such as third-party ads, social media, newsletters, and similar channels. It is a standalone page with a clear and specific goal, often presented in the form of a call-to-action (CTA), with fewer distractions from additional links. There is little here to distract visitors from conversion.
So why redirect paid traffic to a landing page? The answer is quite simple: for a better return on ad spend (ROAS). Your homepage traffic often comes from unpaid sources like direct traffic, Google organic search results, brand awareness and shared content on social media. Usually, your website is limited to the home page, while you can create as many landing pages as you want for different purposes. Any traffic you drive to your website through Google ads, Facebook, Twitter, Instagram, newsletters, or other paid channels can have different goals.
Create a landing page using Elementor
Elementor and its user-friendly drag-and-drop design interface give you the ability to design landing pages. To do so, follow the steps below:
- Start by installing and activating the Elementor plugin.
- To create a landing page, navigate to the templates and click the Landing Pages section. There you have the option to add a new landing page.
In the Elementor editor, select one of the ready-made landing page templates or close the template library.
If you want, create your own custom landing page from scratch.
4. Before diving into the design of your landing page, it is important to set up the visual editor accordingly. Note that creating a landing page requires a clean page with no header, footer, or sidebar.
5. This is automatically achieved by using Elementor Canvas page layout. Various free and professional templates are available here. Browse the selection, choose a template that best suits your needs and click the "Insert Template" button.
6. now you have the freedom to customize your landing page with different features as you want. You can customize the top section, header section, navigation section, gallery section and other sections of your landing page.
7. don't forget to save your changes by clicking the "Publish" button. After that you can visit your created landing page.
Tips for creating a high-converting landing page:
Setting the conversion goal
Depending on your type of business, determine which action is most effective on your landing page. The ultimate goal of any website is to increase conversion rates. To achieve this goal, it's helpful to break down your strategic goals into smaller, more achievable steps and focus on conversion rates. This may mean encouraging online visitors to take advantage of a free trial, sign up, subscribe, download, and so on. Step by step, you can redirect these actions towards your ultimate goal - selling your premium product or service.
Formulate a clear value proposition
To persuade the reader, it's important to be clear, concise, and specific. A concise tagline can support your core value proposition as long as it is not too complex.
Use a clear call-to-action
If you include a call-to-action, it should be concise, unambiguous, and contain easy-to-read text. Use an image that supports the call-to-action. This can be a button or form that is easily clicked and clearly visible. Make these options appealing, for example, "Order now," "Read more articles," or "Start a free trial."
Creating an effective landing page is a crucial step in any successful marketing campaign, as it ensures that your target audience takes the desired action. Landing pages are usually different from other parts of your website and typically include a compelling call-to-action. Therefore, follow this straightforward guide and start creating your own landing page.