You had this great idea. You have created this fantastic website. And then you want this website to attract visitors! You want to be found! What should I do? How do you start with SEO? How do you start with SEO on a brand new site? In this blog post, I'll explain the 7 steps you need to take to get your SEO strategy up and running.

You have launched your first website and want it to be found so that you can share your thoughts and views with the world. What should I do? Let's start with SEO!

Install Yoast SEO

Assuming your website is set to WordPress, installing Yoast SEO should be the first step in your SEO strategy. With our Yoast SEO plugin, you can ensure that your website can be crawled and found. Yoast SEO immediately takes care of some technical SEO problems by simply installing it on your website. Our plugin also helps you to design your website so that Google understands and evaluates it. We offer a free and a premium plugin. If you're just starting out, you probably won't need a premium version yet, although it can save you valuable time.

Get the first link

Google needs to know that your website exists. In order for Google to learn about your fantastic new website, you need at least one external link to your website. The reason for this: Google searches the web. It follows links and stores all the websites found in a very large database, the index. If you want to be included in this index, you need (at least) an external link. So make sure you get this link from an external website!

What do you want to do a ranking for?

Make sure you get the right audience for your website. Who are your customers? Who did you create this website for? What terms do your customers use when searching Google? Find out as much as you can about your audience. SEOs refer to this phase as keyword research. This is a difficult and important phase. There are many helpful tools that make keyword research easier. Some of these tools are free, others are quite expensive. While these tools simplify the difficult phase of keyword searches, you should be aware that you cannot outsource your keyword searches to a tool. You really need to think about your target audience and the search terms they use. Take your time for this phase. It is important. If you do your keyword research correctly, you'll see a long list of keywords for which you want to rank.

Set realistic goals

For a new site, it is quite difficult to get a high rank in the beginning. Older sites already have a history, their authority, and many links that point to them. This means that Google’s crawlers visit older sites more often. You always have to be patient to place a new website. And remember: Some search terms are not available for a new website because the competition is too big. Trying to rank for [WordPress SEO] will be pretty difficult for any new blog because has fierce competition in this regard. If you're just getting started on your website, try ranking for long-tail keywords. Long-tail keywords are keywords that are longer, more specific, and have much less competition than the popular head keywords. After a while, when your website is ranked for the long-tail keywords, you can try to find the keywords that are more important.

Internal linking

As I mentioned in step 2, Google Links follows. Google also follows the links on your website, your internal link structure. It searches your website for the internal link structure of your website. This structure is like a guide for Google. Make sure that your internal link structure is correct. This helps you with your ranking. If you start with a brand new website, you probably won't have much content yet. This is the perfect time to think about structure. Now it's relatively easy. It's like having a new wardrobe and you haven't started buying clothes yet. Now is the time to think about the things you want to put on the top shelf and the things you want to hide in the back of your closet. So decide which pages are most important to you. Which pages do you want to use to create a ranking? Make sure that most internal links refer to these pages.

Start writing

To be classified, you must have content. A very important step in getting started with your search engine optimization is to write amazing content for all of those search terms you've been looking for. The content analysis in the Yoast SEO plugin helps you to write this content. Our analysis helps you to write a text that is both readable and SEO-friendly. When writing, make sure to use the words you want to be found for. Use them in headings and in the introduction and conclusion of your text. After you've written your text, you should optimize your SEO title and meta description. The Yoast SEO plugin helps you do all of these things.

Get external links!

External links are important to get your website to the top in these search engines. However, collecting these external links can be difficult. Make sure you write content that you share and want to link to. Original ideas and great, valuable content will create the chance that people want to share so much more. Of course, reaching people and making them aware of your great website and product can be a good strategy to get those external links too. Read more about a successful link building strategy or find out what link building is first.

And then what?

The truth is that SEO is more than these 7 steps. This is just the beginning, the steps you take to get started with SEO. In order to achieve high search engine rankings in the long term, you have to do hard work. Your content has to be amazing, your website structure has to be flawless (and that's a challenge as your website grows) and you still have to earn those external links. The only way to do this in the long run is to make sure your audience likes your website. If you want to get the highest rank, make sure your website is the best. Good luck! This post first appeared in English on at: